BECKS GREEN BOX PROJECT

Yeti paid a visit to Protein’s hot spot for all things relevant to check the latest project Becks has undergone. Pushing the Becks brand far beyond music the Green Box Project takes us into the realm of Augmented Reality, across the globe. Taking over London, New York, Los Angeles, Miami, Rome and Milan, Becks has commissioned thirty internationally renowned artists to create their own Green Box – an incredible 2m³ acrylic sculpture designed by acclaimed designer Jason Bruges.

The thirty Green Boxes will form the world’s first Augmented Reality Gallery and in turn inspire creative’s the world over to submit their own ideas for the project. Itʼs a massive bringing together of like-minds to raise awareness for the Becks art fund – Becks will commission a thousand green boxes conceived by members of the public over the next year, giving support to all artists and continuing to lead as a champion for independent thought. The app is available for download on iTunes for iPhone, iPad and Android devices now, you’ll be able to look at any of the Green Boxes through your smart phones to reveal the unique content contained within it.

Check out some of the Pic’s from Monday, the hot dogs were the boom!

Yeti Out! X

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Tags: Art, Augmented Reality, Becks, Beer, Hot Dogs, Lucky Me, Music, Protein